The Weston Communications blog on: Another new client :)
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We’ve taken on another new client today – MumsClub and specifically, the Business and Baby Show 2011, on Saturday 1 October 2011, from 10am – 5pm. But first, a confession…
As many of you will know, I don’t always agree with the MumsClub, Mumpreneur or Business Mums labels because I want women to be recognised in their own rights, not just as mums or mothers, but as smart women who have the ability to make significant contributions to our economy. Having said that, I don’t have any better ideas for labels and they’ve got huge klout and help women help each other, so I love them, even though the names of them aren’t always my favourite thing!
We’ve been watching MumsClub and the Business and Baby Show with our UKBabyShows hat on, and it’s been really interesting to see it gather pace. We’ve taken the event on, with the goal of generating PR, awareness and footfall on the day of the event. It’s going to be huge, and we’re really pleased about that – because we want to see women getting out there, contributing to the economy, their well being and most importantly, their families!
The Business and Baby Show, led by Jane Hopkins of MumsClub will be a brilliant day out for women and their families for lots of reasons:
1. It’s going to feature lots of businesses who have opportunities available today, for women to get themselves self employed and making money quickly
2. It’s going to have some brilliant shopping facilities in Mumpreneur Alley – with products for sale from women who have invented or produced their own products and made businesses out of them
3. It’s got fantastic free seminars, workshops and learning opportunities including Carl Hopkins (who was featured on the Secret Millionaire programme), Erica Douglas (One half of the uber successful Become A Mumpreneur course that’s getting women going in business), Cally Robson (who has helped countless women get their products, ideas and inventions to market) and Author, Media Guru (and Mum of 3) Antonia Chitty. There’s something for everyone in that line up. And I’m going to be hosting a panel doing Q and A with women who are making their businesses work for them so that we can find out how they are managing it, so that’s a reason to come in itself isn’t it?? ;)
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So all in all, I’m really chuffed to be doing the PR for this, supporting women and their families. I asked Jane why it’s so important to make these events happen:
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“It’s important to have events like this so that women can become aware of the options available to them – there are so many great resources, online forums, directories, magazines and information pages out there which is brilliant. But I know from personal experience that mums want to meet up with other mums, find out about their businesses, the highs, the lows and how they are making it work for them. Of course, childcare is one issue in all this and it’s usually a juggling act for the mum as well as needing additional support from their partners, husbands and families, but it is possible to be self employed and work around, and sometimes with your children. I’d like to see some research on how becoming self employed after becoming a mum has had positive effects for families – making mums happier, bringing much needed money in and setting great examples for children on the benefits of having entrepreneurial qualities as they grow up…”
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So that’s enough shameless promotion of the Business and Baby Show from me, I’m off to get the PR machine going, securing online, radio and print coverage for the event. See you on Saturday 1 October 2011, at Cranmore Park, Shirley, Solihull, B90 4LF at 10am :))
