If you’re new here, you may want to subscribe to my Baby marketing news. Thanks for visiting! Four years ago today, I was being induced for the arrival of our first child. At 12 days over, and having requested inducement at 38 weeks, I was *keen* to have my baby, however it happened. In my [...]

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Did you recognise anyone in the January 2011 edition of Agenda? It’s Lucy Baynes, Debi Hogston and Rachel Yoxen. Three of my clients overcame their nerves and agreed to a magazine photo shoot with great results…..

Who has time to video the arrival of their baby? Which bloke out there is not being subjected to having the pain ‘shared’ with him, at the most special (and painful) moment of the birthing process?

New baby, maternity, family, mother and baby, not for profit and charity marketing, communications, public relations (pr) activities and project management is what award winning, Cambridge based, Weston Communications is all about. How do we make sure people know about us? We tell them in lots of different ways and via lots of different mediums.

Right, quick one here. Ten good things in 2010, and ten not so good things in 2010:

I think that this is just for the USA, judging by the $ signs in the info, but apparently, now BabiesRUs and ToysRUs are doing a credit card. I’m not impressed.

This is another one of those articles where I can see both sides of the coin. Parents to be in places outside of the UK are experiencing the seas of change financially. Women in Spain are reported to be keen to deliver their babies before midnight on 31 Dec 2010, to receive the last of the government’s €2,500 (£2,128) “baby cheques”. Apparently, they are seeing increasing numbers of women coming in reporting spotting and other early labour indicators. The payments were brought in, in 2007, to provide an incentive for people to have more babies to improve the nation’s birth rate. But now that they payments are about to stop, it’s causing some women to want to bring their birth days forwards…

As a rule, I don’t use my blog as a platform for blatant sales pitches, but we’ve had so many emails in asking for more information on the New Baby Guides, that I’ve written this as information for people whilst they are waiting for their samples and info packs to arrive.

This is the short version of our pitch to potential advertisers:

The New Baby Guides are published by Cambridge marketing and pr company, Weston Communications. One of our specialisms is in baby marketing, for both profit and not for profit organisations. We have a range of experience in the baby products market and marketing to families. We know our stuff. More than 104,000 New Baby Guides are printed annually, and go to pregnant women or new mothers at varying antenatal or postnatal stages, depending on each local NHS Maternity Unit. Marketing baby products is very sensitive area. Few businesses do it. Along with Bounty, we have the strictest guidelines we know of. All businesses have a local presence and are WHO and UNICEF baby friendly compliant. There are no major national brands. If editorial is accepted, it is generic rather than product/service led and has to be educational and for the benefit of the reader. Unlike other baby advertising, we have a strict policy on ratios for content to advert and every single advert is approved by each NHS Maternity Unit we work with.

The New Baby Guides are published by Cambridge marketing and pr company, Weston Communications. One of our specialisms is in baby marketing, for both profit and not for profit organisations. We have a range of experience in the baby products market and marketing to families. We know our stuff. More than 104,000 New Baby Guides are printed annually, and go to pregnant women or new mothers at varying antenatal or postnatal stages, depending on each local NHS Maternity Unit. Marketing baby products is very sensitive area. Few businesses do it. Along with Bounty, we have the strictest guidelines we know of. All businesses have a local presence and are WHO and UNICEF baby friendly compliant. There are no major national brands. If editorial is accepted, it is generic rather than product/service led and has to be educational and for the benefit of the reader. Unlike other baby advertising, we have a strict policy on ratios for content to advert and every single advert is approved by each NHS Maternity Unit we work with.