The New Baby Guides are a great example of joined up thinking at its best. Whether for pregnant women or new mothers, they are the perfect way for local businesses to engage with their local NHS maternity unit and promote their services or products to new parents or parents to be, in print. They are popular for 3 reasons:
1.The New Baby Guides are produced cost neutrally to NHS Maternity Units and are Babyfriendly and WHO compliant.
2.Advertisers know that they will be featured alongside appropriate businesses and readers get the comfort of reading their vital new family information in a professional, easily readable format.
3. In most locations, we host a photo shoot with the Head of Midwifery and her staff, to provide additional engagement and face to face networking opportunities for advertisers and supporters of each Guide.
Visit the New Baby Guides website for examples, samples and full media information.
We produce New Baby Guides across the UK. We started in 2010 with Chelmsford, Basildon and Thurrock, East and North Hertfordshire, Leicester, Northampton, Milton Keynes, Bedford, Luton and Dunstable, Ipswich, Norfolk and Norwich and Derby and Derbyshire. By the end of 2012, we will be working with more than 300 NHS Maternity Units, giving us unparalleled reach within local NHS Maternity Units.
If you have a business which wants to access pregnant women or new mothers and their families, get in touch - we can help you drive traffic, footfall and sales.